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How to use Loss Aversion psychology in your Facebook advertising 👀

As a Facebook advertising specialist, I’ve witnessed firsthand the incredible impact that psychological principles can have on the success of marketing efforts. One such principle that continuously wins the sale over and over again is ‘Loss Aversion.’ This powerful psychological phenomenon taps into our innate fear of loss, making it a compelling strategy to drive […]

The IKEA Effect 🧠: 4 easy ways to apply it to your business

The “IKEA Effect” is a psychological phenomenon that can be a game-changer for your marketing efforts. Named after the world-famous furniture retailer, the IKEA Effect refers to the tendency of individuals to place a higher value on objects that they had a hand in creating. But how can you leverage the IKEA Effect to enhance […]

14 FAQs about getting started with Facebook ads

14 Facebook ad FAQs for beginners

Are you looking to unlock the power of Facebook and Instagram advertising for your business but don’t know where to start? In this FAQ guide, I will address 14 of the most common questions asked by businesses like you, looking to get started with Facebook and Instagram ads. From setting up your Facebook ad account […]

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