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Mastering Q4: 5 Tips to Boost Your E-Commerce Sales with Facebook Advertising

Five tips to help you craft a winning Facebook advertising strategy for Q4

Q4 is a crucial period for e-commerce businesses. With Black Friday, Cyber Monday, Small Biz Saturday and Christmas – it is a time when consumers are actively shopping, making it an opportune moment to maximise your Facebook advertising efforts. With strategic planning and well-executed campaigns, you can significantly increase sales and brand awareness during this […]

Your guide to sizing your Facebook and Instagram ads correctly

Facebook and Instagram ad sizing

In the world of digital marketing, Facebook is, and will continue to be, your biggest asset. With over 3 billion monthly active users as of January 2023, it’s no surprise that businesses flock to the platform to advertise their products and services. However, creating effective Facebook ads goes beyond just choosing the right audience and […]

How to utilise the power of Price Anchoring in your Facebook advertising efforts

price anchoring and the decoy effect

In the realm of psychology-driven marketing strategies, few tactics wield the influence and impact of price anchoring. Leveraging this cognitive bias can significantly shape your consumer perceptions and powerfully influence their purchasing decisions. If you’re looking to enhance your marketing and Facebook advertising strategies (especially with Q4 coming up), incorporating price anchoring might just be […]

Facebook ads Lookalike audiences: Your how-to guide

Facebook ad targeting using lookalike audiences

If you’re looking to reach new customers with your Facebook ads, then Lookalike audiences offer a brilliant place to start. In this blog post, we’ll delve into what Lookalike audiences (LALs) are, how to create them, and why they are crucial for testing and optimising your Facebook ad campaigns. Let’s explore together… Understanding Lookalike audiences Lookalike […]

How to use Loss Aversion psychology in your Facebook advertising 👀

As a Facebook advertising specialist, I’ve witnessed firsthand the incredible impact that psychological principles can have on the success of marketing efforts. One such principle that continuously wins the sale over and over again is ‘Loss Aversion.’ This powerful psychological phenomenon taps into our innate fear of loss, making it a compelling strategy to drive […]

The IKEA Effect 🧠: 4 easy ways to apply it to your business

The “IKEA Effect” is a psychological phenomenon that can be a game-changer for your marketing efforts. Named after the world-famous furniture retailer, the IKEA Effect refers to the tendency of individuals to place a higher value on objects that they had a hand in creating. But how can you leverage the IKEA Effect to enhance […]

14 FAQs about getting started with Facebook ads

14 Facebook ad FAQs for beginners

Are you looking to unlock the power of Facebook and Instagram advertising for your business but don’t know where to start? In this FAQ guide, I will address 14 of the most common questions asked by businesses like you, looking to get started with Facebook and Instagram ads. From setting up your Facebook ad account […]

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By downloading my guide, you agree to receiving an occasional newsletter that details helpful tips and tricks. I promise not to spam you and you can unsubscribe at ANY time! I will never sell your details to third parties and will guard it with my life.