One of the most trusted Meta ad formats for building connection? Founder content.

Grab your practical, behaviour-led guide showing you exactly how to plan, script and film founder content, without it feeling awkward or salesy.

*Created for product founders already running Meta ads. No spam. Just practical guidance that you can use straight away.

If Meta ads feel harder than they used to, you’re not imagining it.

The platform has changed.

Meta now relies far less on manual targeting and far more on signals:

How people engage with your content

What they watch, save, share or ignore

How clearly your message lands

How much trust your brand creates

That means ads that feel human often outperform ads that feel polished.

Founder content fits into this shift, not as a silver bullet, but as a powerful trust signal when used intentionally.

Inside the helpsheet you’ll get:

The 4 strongest founder story angles

A plug-and-play script structure

Filming + performance tips

Access to my ‘Founder Ad’ inspiration board

Hooks, storytelling prompts + creative best practices

This free guide is your first strategic win for connecting with wider audiences and bringing new buyers into your world.

Meet Your Mentor:

Hi, I’m CJ, business psychologist turned Meta ads strategist, and the founder of Vibing Social. I specialise in helping UK-based product brands scale with psychology-led creative, smart systems and a calm, strategic approach to Meta ads.

Over the years, I’ve helped product founders:

My background in psychology helps me decode why people buy and my Meta ads experience helps me turn that into consistent scalable growth.

Ad Answers for eCom, my monthly membership, is where I help you put this into action, so you can win BIG with your Meta ads.

No fluff. No bull. Just straight, strategic guidance that helps you grow.

What product founders inside of Ad Answers for eCom are saying:

“Thanks to you, my ads are on a return of x12.63!”

Alex

“Cj, I’ll just call you the ads oracle from now on.”

Marg

Your growth doesn’t need to feel unpredictable.

Start with a strategic win today.

Then learn the system that scales it.

👉 Download the free Founder Video Helpsheet Today

And get first access, exclusive bonuses and priority pricing when the Ad Answers for eCom membership doors open again.

Download Your Free Guide

By downloading this free guide for your eCommerce business, you agree to receiving my weekly newsletter with helpful insights for creating and scaling profitable Meta ad campaigns. *No spam guaranteed and I will never sell your details to third parties.

Download Your Toolkit

By downloading this toolkit for your eCommerce business, you agree to receiving my weekly newsletter with helpful insights for creating and scaling profitable Meta ad campaigns. *No spam guaranteed and I will never sell your details to third parties.

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