Over £24,000 in sales in just 6 weeks: Using Meta Ads to drive revenue to their online store.
The Brand
A children’s apparel brand with a focus on simple designs and positive empowerment.
After launching in 2020, founder Natalie reached out to me through a recommendation from an industry expert, to assist her with her Meta advertising.
She had dabbled with the ads herself, but found that while initial results looked good, every time she tried to scale her budget, everything fell apart.
But with Vibing Social onboard to manage her ad campaigns, we generated over £24,000 in sales from a £2,000 ad spend in just 6 weeks.
This is how it happened…
The Brief
After achieving success with her Meta ads for her first business, Natalie took to running ads for her new Children’s brand.
But with the fierce market competition and the volatility within her account, Natalie struggled to achieve an profitable return on her investment.
After I was recommended to Natalie by a highly respected Meta Ads specialist, Natalie reached out to me.
Her brief to me was simple but it would involve scroll stopping creative and copy in order to break through the noise and stand out from the competition.
As a relatively young business (3 years old), the focus of the campaigns were to generate sales and increase brand presence through paid advertising.
The Strategy
Before I started building the campaigns, I had a lengthy call with Natalie to discuss her business goals and target market.
I also asked her to complete an in-depth Business Review Questionnaire so I could understand completely what was important to the brand and what pain points her customers were experiencing and how she could solve them with her products.
Using sales campaigns and broad targeting, we double down on our creative to help us resonate with our ideal audience.
We strategised audience personas and ensured we had a whole range of creative assets to help the algorithm find our customers as quickly as possible.
After analysing the data and optimising the campaigns according to the trends emerging, I soon found the ‘Sweet Spot’ of creative + hook + messaging angle.
The Results
Almost immediately, the Meta ad campaigns exceeded client expectations and resulted in:
in sales in 6 weeks
purchases in 6 weeks
per result
per 1,000 impressions
The campaign delivered an average x12 ROAS (return on ad spend), and:
Impressions to date
Reach to date
What Natalie says...
“Cj was recommended to me by another well-respected ads specialist I trusted. Knowing a little about ads, although clearly not enough, I knew Cj meant business whilst talking things through on our discovery call.
And since working together, the results have been incredible, and they continue to get better as she monitors, tweaks and refines.
Throughout my time working with Cj, it’s clear she is passionate and very talented in advertising and social media. She is also organised, a huge benefit for someone like me who is not, and treats ad spend with the utmost respect.
Without the help of Cj, I would still be worrying and wasting money. Investing in her services was the best decision I have made for my new business.”
