One of the most trusted Meta ad formats for building connection? Founder content.
Grab your step-by-step helpsheet showing you exactly how to plan and film your founder story ad, without it feeling awkward or salesy.
*Created for product founders already running Meta ads.
If Meta ads feel harder than they used to, you’re not imagining it.
The platform has changed.
Meta now relies far less on manual targeting and far more on signals:

How people engage with your content

What they watch, save, share or ignore

How clearly your message lands

How much trust your brand creates
That means ads that feel human often outperform ads that feel polished.
Founder content fits into this shift, not as a silver bullet, but as a powerful trust signal when used intentionally.
Inside the helpsheet you’ll get:

The 4 strongest founder story angles

A plug-and-play script structure

Filming + performance tips

Access to my ‘Founder Ad’ inspiration board

Hooks, storytelling prompts + creative best practices
This free guide is your first strategic win for bringing new buyers into your world.
The second, is using my monthly membership, Ad Answers for eCom, as your implementation support.
Meet Your Mentor:
Over the years, through my consultancy and monthly membership, I’ve helped product founders:
- Scale their ads revenue from £10K to £140K+ months
- Grow their annual revenue from £350K to over £1,000,000
- Triple their new customer acquisition
- Build creative systems and offer that work all year round
- Feel confident and in control inside Ads Manager
My background in psychology helps me decode why people buy and my Meta ads experience helps me turn that into consistent scalable growth.
Ad Answers for eCom, my monthly membership, is where I help you put this into action, so you can win BIG with your Meta ads.
No fluff. No bull. Just straight, strategic guidance that helps you grow.
What product founders inside of Ad Answers for eCom are saying:
Alex








Marg

Your growth doesn’t need to feel unpredictable.
Start with a strategic win today, then learn the system that scales it using my monthly membership.
👉 Download the free Founder Video Guide
And get first access, exclusive bonuses and priority pricing when the Ad Answers for eCom membership doors open again.



