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Mastering Q4: 5 Tips to Boost Your E-Commerce Sales with Facebook Advertising

Five tips to help you craft a winning Facebook advertising strategy for Q4

Q4 is a crucial period for e-commerce businesses. With Black Friday, Cyber Monday, Small Biz Saturday and Christmas – it is a time when consumers are actively shopping, making it an opportune moment to maximise your Facebook advertising efforts. With strategic planning and well-executed campaigns, you can significantly increase sales and brand awareness during this […]

Your guide to sizing your Facebook and Instagram ads correctly

Facebook and Instagram ad sizing

In the world of digital marketing, Facebook is, and will continue to be, your biggest asset. With over 3 billion monthly active users as of January 2023, it’s no surprise that businesses flock to the platform to advertise their products and services. However, creating effective Facebook ads goes beyond just choosing the right audience and […]

How to utilise the power of Price Anchoring in your Facebook advertising efforts

price anchoring and the decoy effect

In the realm of psychology-driven marketing strategies, few tactics wield the influence and impact of price anchoring. Leveraging this cognitive bias can significantly shape your consumer perceptions and powerfully influence their purchasing decisions. If you’re looking to enhance your marketing and Facebook advertising strategies (especially with Q4 coming up), incorporating price anchoring might just be […]

Facebook ads Lookalike audiences: Your how-to guide

Facebook ad targeting using lookalike audiences

If you’re looking to reach new customers with your Facebook ads, then Lookalike audiences offer a brilliant place to start. In this blog post, we’ll delve into what Lookalike audiences (LALs) are, how to create them, and why they are crucial for testing and optimising your Facebook ad campaigns. Let’s explore together… Understanding Lookalike audiences Lookalike […]

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